Cedars-Sinai

Cedars-Sinai needed to develop a look and tone of voice for their social media presence. The first step was creating a persona for Cedars-Sinai’s voice that is approachable and feminine. One that would leave their audience feeling at ease and more willing to engage with them on their social platforms. Then we created a consistent visual identity for their brand. Their new look serves to reinforce and protect the Cedars-Sinai brand.

 

Deliverables:
Social Media Guidelines
Tone of Voice
Visual Identity
Icon Set
Templates

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