Gun Lake Casino
The Brand
Gun Lake Casino is a gaming and entertainment facility located in Wayland, MI, between Kalamazoo and Grand Rapids. The property hosts over 2,000 slots and boasts reimagined dining and entertainment offerings.
The Challenge
Gun Lake Casino is preparing to expand its property with additional gaming, dining, and live entertainment. How do we position Gun Lake Casino’s core branding message, ‘The Best Days’ in a way that aligns with the upcoming property expansion and showcases the new amenities and overall exciting property experience?
The Assignment
Develop and update marketing materials to align with this new, enhanced experience and will launch a new live-action TV spot accompanied by new lifestyle photography assets to freshen their creative.
