TruBridge
The Brand
TruBridge provides top-performing RCM (revenue cycle management) solutions valuable to healthcare organizations and employs expert personnel with tenured industry and product knowledge. Operationally, TruBridge puts an emphasis on customer service, differentiating itself from other RCM companies.
The Assignment
A brand refresh to develop and update messaging and creative materials that focus on the new tagline “Clear the way for care.” The goal was to clear away visual clutter and place a heavier focus on the new brand messaging and personality.
